ZEN-NOH : National Federation of Agricultural Cooperative Associations

We, the ZEN-NOH Group, are the trusted and reliable go-between linking producers and consumers.
  1. Message from ZEN-NOH Representatives
  2. Overseas Business Locations

Business Overview

  1. Rice
  2. Fruits and Vegetables
  3. Farm Products
  4. Livestock Sales
  5. Dairy Farming
  6. Livestock Production
  7. Agricultural Marketing and Planning
  8. Fertilizer
  9. Agrichemicals
  10. Materials
  11. Agricultural Machinery
  12. Petroleum Products
  13. LP gas
  14. Daily Necessities


  1. ZEN-NOH's Mission
  2. Corporate Identity
  3. Organization Profile
  4. Organization Chart and Executives
  5. Locations and Contact Information
  6. Financial Information
  7. Stores Nationwide(Restaurant Business)
  8. Overseas network and diversification of origination areas

Rice (Rice Sales)

About the Rice Business

Rice is an irreplaceable staple in the Japanese diet. To stabilize its supply and demand, the JA Group works together to promote systematic production tailored to meet demand and systematically expand sales. To ensure that we can maintain a safe and reliable supply of rice to consumers, we are working to increase sales of JA Rice, the cultivation records for which can be tracked and confirmed. We are also working to reduce distribution costs and export safe, high-quality, domestically produced rice overseas. To optimize the output of rice paddies, we are producing and supplying rice for feed and working on dealing in new processed foods made from rice, such as bread made from rice flour. We are also encouraging greater rice consumption through marketing that includes promoting sales of 100 percent domestically produced Pearl Rice.

Sales Trends in the Rice Business

Sales Trends in the Rice Business

Rice Distribution


The approximately 8.1 million tons of rice Japan produces each year reaches consumers through a variety of channels. The JA Group accounts for about 44 percent of these channels, while ZEN-NOH handles about 33 percent.(in 2014)

Rice Distribution Flow Chart
Rice Distribution Flow Chart HOME