Our Business

Export Business

Agricultural Products Export Promotion Division

Exports are an essential part of our business, to tap into new demand overseas. The whole of the ZEN-NOH Group is devoting its energies to the export of safe, high-quality Japanese farm products.

JA has permanent retail space in some department stores and mass merchandisers overseas

ZEN-NOH established a new Export Planning Division in April 2017 to promote our export business and cultivate new production areas for the export market.
The practical, day-to-day aspects of exporting our products are handled by ZEN-NOH International Corporation, which establishes new business centers overseas to bolster sales in those regions.

ZEN-NOH's Overseas Presence

ZEN-NOH will establish sustainable production, transport, and sales structures tailored to needs in each country to which we export.
We are also developing production areas within Japan to produce goods for export, based on needs in each export destination.

Developing a production area for the export market (Kansho sweet potatoes, Miyagi Prefecture)

Developing a production area for the export market
(Kansho sweet potatoes, Miyagi Prefecture)

We are building efficient transport systems that maintain product freshness. To this end, we are trialing and introducing effective technologies for maintaining the quality of fruit and vegetables, as well as using consolidated transport of freight from different production areas.

Trialing consolidated transport of freight from different production areas

Trialing consolidated transport of freight from different production areas

ZEN-NOH has secured permanent space in retail stores overseas, enabling us to sell Japanese farm products all year round. We also hold seasonal fruit and vegetable fairs and tasting sessions. In addition, ZEN-NOH has opened directly operated restaurants in a number of major cities overseas, offering washoku cuisine and other dishes that showcase Japanese farm products. ZEN-NOH also provides information aimed at promoting consumption of Japanese cuisine, including serving suggestions for Japanese wagyu beef, which is still not widely consumed in overseas markets.
We are moving forward with tie-ups aimed at enhancing marketing to promising segments overseas (wholesale, retail, restaurants, etc.) and strengthening sales functions. To this end, we have begun investing in wholesalers in export markets.

  • ZEN-NOH product fair

    ZEN-NOH Fair

  • Permanent retail space

    Permanent retail space

Overseas restaurant business development
  • TOKIMEITÄ’ (London, UK)

    (London, UK)

  • SHIKI Beverly Hills (California, USA)

    (California, USA)

Acquisition of an overseas food wholesaler (SFG Holdings, UK)
  • Acquisition of an overseas food wholesaler (SFG Holdings, UK)

    (London, UK)