Our Business

Export Business

Agricultural Products Export Promotion Division

Exports are an essential part of our business, to tap into new demand overseas. The whole of the ZEN-NOH Group is devoting its energies to the export of safe, high-quality Japanese farm products.

JA has permanent retail space in some department stores and mass merchandisers overseas

ZEN-NOH established a new Export Planning Division in April 2017 to promote our export business and cultivate new production areas for the export market.
The practical, day-to-day aspects of exporting our products are handled by ZEN-NOH International Corporation, which establishes new business centers overseas to bolster sales in those regions.

ZEN-NOH's Overseas Presence

ZEN-NOH will establish sustainable production, transport, and sales structures tailored to needs in each country to which we export.
We are also developing production areas within Japan to produce goods for export, based on needs in each export destination.

Developing a production area for the export market (Kansho sweet potatoes, Miyagi Prefecture)

Developing a production area for the export market
(Kansho sweet potatoes, Miyagi Prefecture)

We are building efficient transport systems that maintain product freshness. To this end, we are trialing and introducing effective technologies for maintaining the quality of fruit and vegetables, as well as using consolidated transport of freight from different production areas.

Trialing consolidated transport of freight from different production areas

Trialing consolidated transport of freight from different production areas

ZEN-NOH has secured permanent space in retail stores overseas, enabling us to sell Japanese farm products all year round. We also hold seasonal fruit and vegetable fairs and tasting sessions. In addition, ZEN-NOH has opened directly operated restaurants overseas in Asia, offering Japanese wagyu beef dishes.The goal of ZEN-NOH’s restaurant operations is to promote more widespread consumption of Japanese wagyu beef.At the same time, these restaurants help to spread the word about washoku cuisine which inscription on UNESCO’s list of Intangible Cultural Heritage.
We are moving forward with tie-ups aimed at enhancing marketing to promising segments overseas (wholesale, retail, restaurants, etc.) and strengthening sales functions.

  • ZEN-NOH product fair

    ZEN-NOH Fair

  • Permanent retail space

    Permanent retail space

Overseas restaurant business development

1Japanese Wagyu Yakiniku Pure1 (Causeway Bay Store)
Hong Kong

  • Japanese Wagyu Yakiniku Pure (Causeway Bay Store), Hong Kong
  • Inside Japanese Wagyu Yakiniku Pure (Causeway Bay Store), Hong Kong
  • Japanese wagyu beef served at Japanese Wagyu Yakiniku Pure (Causeway Bay Store), Hong Kong

ZEN-NOH opened its first Japanese Wagyu Yakiniku Pure restaurant on Hong Kong Island, offering high-quality, tasty ZEN-NOH Wagyu beef in the yakiniku barbecue style. In 2013, Pure won the top prize in the New Restaurant section of the best restaurant awards organized by OpenRice, Hong Kong’s leading online restaurant review site.

  • Address
    15F, Henry house, 42 Yun Ping Road, Causeway Bay, HK
  • Tel
    +852-2807-0103

2Japanese Wagyu Yakiniku Pure2 (Tsim Sha Tsui Store)
Hong Kong

  • Japanese Wagyu Yakiniku Pure (Tsim Sha Tsui Store)
  • Inside Japanese Wagyu Yakiniku Pure (Tsim Sha Tsui Store)
  • Japanese wagyu beef served at Japanese Wagyu Yakiniku Pure (Tsim Sha Tsui Store)

Located in the luxury hotel district of Tsim Sha Tsui on the Kowloon Peninsula, the second Japanese Wagyu Yakiniku Pure restaurant can hold up to 93 diners, offering a more relaxed ambience.

  • Address
    Shop 3, 1F, Hilton Towers, 96 Granville Road, Tsim Sha Tsui East, Kowloon City, HK
  • Tel
    +852-2723-3868
Acquisition of an overseas food wholesaler (SFG Holdings, UK)
  • Acquisition of an overseas food wholesaler (SFG Holdings, UK)

    (London, UK)

Related Contents

↑