ZEN-NOH : National Federation of Agricultural Cooperative Associations

We, the ZEN-NOH Group, are the trusted and reliable go-between linking producers and consumers.
  1. Message from ZEN-NOH Representatives
  2. Overseas Business Locations

Business Overview

  1. Rice
  2. Fruits and Vegetables
  3. Farm Products
  4. Livestock Sales
  5. Dairy Farming
  6. Livestock Production
  7. Agricultural Marketing and Planning
  8. Fertilizer
  9. Agrichemicals
  10. Materials
  11. Agricultural Machinery
  12. Petroleum Products
  13. LP gas
  14. Daily Necessities


  1. ZEN-NOH's Mission
  2. Corporate Identity
  3. Organization Profile
  4. Organization Chart and Executives
  5. Locations and Contact Information
  6. Financial Information
  7. Stores Nationwide(Restaurant Business)
  8. Overseas network and diversification of origination areas

Farm Products (Sales of Soybeans and Other Farm Products)

About the Farm Products Business

ZEN-NOH has various businesses that deal in the materials used in food products, including wheat, edible starch and soybeans. Wheat and soybeans, for example, are produced nationwide and are essential ingredients in traditional Japanese foods like miso and soy sauce. The JA Group ships these products, and ZEN-NOH systematically markets them based on each year’s crop to highlight the distinctive characteristics of each production area and variety.
Potato starch from Hokkaido and sweet potato starch from Kagoshima are also key local products, and ZEN-NOH sells these food product materials nationwide. In addition to grains, legumes and tubers, we also sell dried shiitake mushrooms and processed fruit products.

About the Soybean Business

Soybeans have been used since ancient times to make tofu, natto (fermented soybeans), miso and soy sauce. They can also be boiled and eaten as is, as roasted beans commonly used during the Setsubun season, or made into flour and used in confections. Soybeans are an essential ingredient in Japanese cuisine. Demand for them as the base ingredient for soymilk has also been increasing.

Soybean demand in Japan is about four million tons annually. A breakdown by use shows that about three million tons of them are used to produce edible oil, while the other million tons are used to make food products. Since soybean imports were liberalized, the share domestically produced soybeans hold has been low. Because the domestic beans offer outstanding flavor and quality, however, they are largely used in food products. The major Japanese soybean production areas are Hokkaido, Tohoku, Hokuriku and northern Kyushu, but diverse varieties of soybeans are produced all over Japan because they are an important field crop and good for paddy field crop rotation. To stabilize the production and supply of domestically produced soybeans, ZEN-NOH handles the shipment and sales of soybeans under national government regulations.

Production Trends for Domestically Produced Soybeans

Trends in Planting Area, Unit crop Yield, and Harvest Volumes by Year

Because soybeans are a paddy field rotation crop, plantings vary considerably relative to the planned production of rice. Since natural disasters can also significantly alter the crop situations, stable production of soybeans is difficult. The issues that must be addressed include the maintenance and expansion of a production infrastructure that can meet demand and the stable supply of certain quantity and quality levels.

Soybean Distribution

Trends in Planting Area, Unit crop Yield, and Harvest Volumes by Year

Domestically produced soybean logo

We are encouraging the use of this logo, which is designed to identify products that use 100 percent domestically produced soybeans, and we have adopted a licensing system to ensure that the logo is appropriately displayed in accordance with defined standards.

About the Dried shiitake mushrooms Business

Dried shiitake mushrooms have been cultivated in Japan since ancient times and are a familiar and irreplaceable ingredient in Japanese cuisine, featured in traditional dishes such as in nimono—a simmered dish eaten on the New Year's Holiday dishes—and the chirashi-zushi of the Hinamatsuri (Doll Festival). The demand for dried shiitake in Japan is around 9,000 tons, approximately 3,500 tons of which is produced in Japan, while the remaining 5,500 tons is imported.
JA ZEN-NOH is involved in businesses such as dried shiitake sales, shiitake spawn sales, the promotion of local production areas, consumer advertising and information transmission to help producers stabilize the production of dried shiitake grown on natural hardwood logs and the delivery of dried shiitake to the consumer.

Flowchart for the production and marketing of shiitake spawn and dried shiitake

Flowchart for the production and marketing of shiitake spawn and dried shiitake

Trends in dried shiitake production and export/imports

Trends in dried shiitake production and export/imports HOME