ZEN-NOH : National Federation of Agricultural Cooperative Associations

We, the ZEN-NOH Group, are the trusted and reliable go-between linking producers and consumers.
  1. Message from ZEN-NOH Representatives
  2. Overseas Business Locations

Business Overview

  1. Rice
  2. Fruits and Vegetables
  3. Farm Products
  4. Livestock Sales
  5. Dairy Farming
  6. Livestock Production
  7. Agricultural Marketing and Planning
  8. Fertilizer
  9. Agrichemicals
  10. Materials
  11. Agricultural Machinery
  12. Petroleum Products
  13. LP gas
  14. Daily Necessities


  1. ZEN-NOH's Mission
  2. Corporate Identity
  3. Organization Profile
  4. Organization Chart and Executives
  5. Locations and Contact Information
  6. Financial Information
  7. Stores Nationwide(Restaurant Business)
  8. Overseas network and diversification of origination areas

Daily Necessities (Supplying A-Coop Products and Other Services)

About the Daily Necessities Business

This business provides the daily necessities (such as food products, supplies, clothing and consumer durables) and services that members (farmers) and local residents need for everyday life.

A-Coop stores, which constitute the core of this business, are JA Group supermarkets that meet the everyday needs of JA members. While using the JA Group’s distinctive brand to extensively market the farm products that members produce, these stores are also lifestyle centers that supply everyday goods and supplies.
They pursue environmental efforts as well, such as milk carton recycling campaigns and the expansion of sales of products bearing the eco logo.

To meet the needs of the times related to the promotion of locally produced goods for local consumption and address issues related to aging and health, we provide a wide range of support services for members and their communities. These non-store services—which include meal delivery services, support for funeral services, in-home medical kit placements, the JA Kurashi Home-Delivery Service, and joint purchasing arrangements—are provided through community JAs.

ZEN-NOH is also developing JA Group original A-Coop branded products that reflect the distinctive characteristics of JAs and the opinions and demands of members. We strive to develop products that are safe and reliable with no unnecessary additives, and to prioritize the use of raw materials made in Japan. We now have about 1,200 products, including food, supplies and clothing sold at A-Coop stores nationwide and available through JA joint purchasing.

ZEN-NOH Sales Trends of Daily Necessities
(Food Products, Household Goods, Clothing, Consumer Durables)

ZEN-NOH Sales Trends of Daily Necessities

Sales have been declining over the past several years. This is largely due to the transfer of these businesses to our subsidiaries, the reduction in store numbers due to competition, and the selection and concentration of businesses due to reforms in JA marketing and supply businesses.

Distribution of Daily Necessities

ZEN-NOH’s Domestic Sales and Market Share

The products and services ZEN-NOH supplies are delivered to members through the JAs. There are some community-specific products that each JA handles, but ZEN-NOH or the economic federations assist in acquiring products for which purchasing on a prefectural or nationwide level offers advantages. The demand for daily necessities by JA members is estimated at about ¥7.0519 trillion (according to the Survey of Household Economy), of which JA sales account for about ¥824.5 billion. ZEN-NOH’s sales are about ¥244.8 billion, giving ZEN-NOH about a 3 percent share of rural demand (on a retail basis).
Note: Includes rice and LP gas

Shares of Sales to Member Demand (Daily Necessities)
Shares of Sales to Member Demand (Daily Necessities)

Store Business

The sales reported by approximately seven hundred A-Coop stores nationwide is about ¥412.5 billion (as of the end of FY2013). ZEN-NOH also supports the activities of these stores as a member of the National A-Coop Collective Organization.

Non-Store Services (Organizational Purchasing, etc.)

Our non-store services, which we offer through channels other than the A-Coop stores, are valued at about ¥521 billion. These include food delivery and distribution services, where meals are periodically delivered to the homes of members; joint purchasing services, where products are sold through a reservation system; sales promotion provided by JA employees; and funeral services, which provide members with assistance in making funeral arrangements. ZEN-NOH supplies products to these types of JA businesses as well as a wide range of support for product planning and purchasing.

Goals of the Daily Necessities Business

Develop the business infrastructure of A-Coop stores

A-Coop stores have to beat out their competition in a tough retail marketplace so that they can contribute to members’ lives well into the future. To accomplish this, we are integrating stores and working through the National A-Coop Collective Organization—comprised of seventeen companies, including five that cover a wide area—to strengthen competitiveness by expanding store scale and improving efficiency.

Strengthen sales of domestically produced farm products

A-Coop stores give the highest priority to handling domestically produced farm products supplied by JA members. They explicitly prioritize local products ahead of prefecturally made products, and those ahead of products made nationwide. They strive to be the trusted and reliable go-between linking producers and consumers. About 77 percent of the stores have a direct-sales corner for producers, and the average annual sales for these corners per store is about ¥18 million.

Strengthen business infrastructure for organizational purchasing (non-store services)

It is difficult for many JAs, as well as for ZEN-NOH, to balance income and expenditures in the daily necessities business. For this reason, we are trying to select and concentrate on the key businesses that meet member needs, and to achieve financial balance in those businesses. To accomplish this, we are working to build systems that support JA mandates by collaborating on certain tasks across prefectural borders (improving efficiency by installing wide area business promotion centers).

On the other hand, in April 2010 we launched the JA Kurashi Home-Delivery Service, a new joint purchasing business model, to provide food and health support services. As of June 2015, we had developed this service for one hundred fifty five JAs nationwide.

We are improving business efficiency by adding businesses that take into consideration the distinctive characteristics of JAs and their communities, placing particular focus on meal delivery services, funeral support services, and in-home medical kit placement services that have been designed to meet current needs related to health, aging and the imperative of promoting locally produced goods for local consumption.