ZEN-NOH®

National Federation of Agricultural Cooperative Associations

We, the ZEN-NOH Group, are the trusted and reliable go-between linking producers and consumers.

About ZEN-NOH

The Japan Agricultural Cooperatives (JA) Group is an organization consisting of farmers' cooperatives, whose purpose is to protect and enhance agricultural management and the livelihood of farmers in the spirit of mutual assistance.
The National Federation of Agricultural Cooperative Associations (ZEN-NOH) is in charge of the marketing and supply business of the JA Group. It seeks to connect producers and consumers, revitalize production centers, and preserve society and the environment.

Global Network

Global Network

These pages list ZEN-NOH’s global network and overseas restaurant operations.
Our Business

ZEN-NOH’s 7 businesses for building resilient agriculture

JAPAN BRAND

Safe, reliable, high-quality Japanese farm produce

Rice

Developed through selective breeding over many years, Japanese rice is plump, with a distinctive starchiness and shine.

Beef

Sweet and tender, Japanese wagyu has become a globally recognized byword for premium quality beef.

Fruits and vegetables

Famous worldwide as the ultimate in luxury, Japanese fruit and vegetables meet stringent safety standards and offer superb flavor and aroma.
Social Responsibility

Social Responsibility

As an active member of local communities, ZEN-NOH employs a proactive approach to social responsibility. Covering a wide range of areas from environmental activities through food and agricultural education and support for sporting activities, these initiatives contribute to building the future of our communities. They include activities to deepen education on food and agriculture for children, who will form the Japanese society of the future, and support for professional and amateur sports.

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