Fresh Produce Business
Fresh Produce Division
We connect producers with consumers and supply safe, reliable and tasty food.
Working with wholesale markets and group member companies, ZEN-NOH undertakes a range of initiatives, such as developing proposals for the production of specific products and growing contract-based trade with production centers to meet actual consumer needs, as well as adjusting supply and demand in partnership with major production areas.
In response to increasing demand for food products for processing and commercial use, we are working to enhance primary and secondary processing functions by establishing processing facilities to make precut vegetables and salads using domestic produce, as well as developing alliances with processed food manufacturers, thus strengthening our marketing to various sales channels.
We also engage in research and development focused on processed products that meet actual consumer needs, made with fruit and vegetables grown in Japan.