Agricultural Products Export Promotion Division
Exports are an essential part of our business, to tap into new demand overseas. The whole of the ZEN-NOH Group is devoting its energies to the export of safe, high-quality Japanese farm products.
ZEN-NOH established a new Export Planning Division in April 2017 to promote our export business and cultivate new production areas for the export market.
The practical, day-to-day aspects of exporting our products are handled by ZEN-NOH International Corporation, which establishes new business centers overseas to bolster sales in those regions.
ZEN-NOH will establish sustainable production, transport, and sales structures tailored to needs in each country to which we export.
We are also developing production areas within Japan to produce goods for export, based on needs in each export destination.
We are building efficient transport systems that maintain product freshness. To this end, we are trialing and introducing effective technologies for maintaining the quality of fruit and vegetables, as well as using consolidated transport of freight from different production areas.
ZEN-NOH has secured permanent space in retail stores overseas, enabling us to sell Japanese farm products all year round. We also hold seasonal fruit and vegetable fairs and tasting sessions. In addition, ZEN-NOH has opened directly operated restaurants overseas in Asia, offering Japanese wagyu beef dishes.The goal of ZEN-NOH’s restaurant operations is to promote more widespread consumption of Japanese wagyu beef.At the same time, these restaurants help to spread the word about washoku cuisine which inscription on UNESCO’s list of Intangible Cultural Heritage.
We are moving forward with tie-ups aimed at enhancing marketing to promising segments overseas (wholesale, retail, restaurants, etc.) and strengthening sales functions.
Permanent retail space
- Overseas restaurant business development